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GS Paper 1 12.5 marks · 200w 14 min Medium

To what extent globalization has influenced the core of cultural diversity in India? Explain.

Subtopic: Indian Society · globalization and cultural change

Model answer outline

How to structure your answer

Introduction (define globalization; frame the 'core vs surface' test) → deep influences: consumption, language shift, family and values, commodification → resilience of the core: glocalization, religiosity and kinship, revival effects → weigh the extent: periphery transformed more than core → Conclusion with protective note for endangered languages/folk arts
Full model answer

Written within the word limit

224 words · target 200 words · 14 min

Globalization — the intensified flow of goods, capital, people and ideas — has visibly reshaped India's cultural surface; whether it has altered the core of India's cultural diversity demands a nuanced answer.

Deep influences on culture

  • Consumption and lifestyle: global brands, fast food, Western dress and new celebrations have homogenised urban middle-class culture.
  • Language shift: English dominates education and economic aspiration; UNESCO lists nearly 197 Indian languages as endangered as speakers migrate to dominant tongues.
  • Family and values: nuclear households, individualism and delayed marriage spread through cities, while OTT platforms globalise entertainment tastes.
  • Commodification: yoga retreats, festival tourism and packaged “ethnic” wear convert living traditions into market products.

Resilience of the core

  • Glocalization dominates over homogenisation: McDonald's sells the McAloo Tikki; Indipop, Sufi fusion and vernacular OTT content indigenise global forms.
  • Religiosity, festivals, caste and kinship networks, culinary diversity and (modified) arranged marriage remain robust across classes.
  • Globalization has even revived local cultures — GI tags and e-commerce for handicrafts, global Diwali and Yoga Day celebrations, diaspora patronage of regional cinema.

To a considerable extent, then, globalization has transformed the periphery of Indian culture — consumption, dress, media — but the core of family, faith and festival has adapted through hybridisation rather than dissolved. The “salad bowl” persists; yet endangered languages and folk arts show that parts of the core need conscious protection if India's diversity is not to be silently eroded.

Key points

What an examiner expects to see

  • Distinguish surface change (dress, food, media consumption) from core elements (family, religion, language, festivals)
  • Homogenisation evidence: global brands, English-medium aspiration, nuclear families, Westernised urban youth culture
  • Language endangerment: UNESCO lists ~197 Indian languages as endangered — a genuine core-level erosion
  • Glocalization as the dominant mode: global forms indigenised (McAloo Tikki, Indipop, vernacular OTT)
  • Core resilience: religiosity, kinship networks, festivals and food diversity persist and adapt
  • Revival effects: GI tags, e-commerce for crafts, diaspora demand and Yoga Day globalise Indian culture in reverse
  • Balanced verdict: periphery transformed more than core; hybridisation, not dissolution — with pockets needing protection
Examples to use

Concrete cases, schemes and judgments

  • McDonald's McAloo Tikki — textbook glocalization of fast food
  • UNESCO Atlas of the World's Languages in Danger — ~197 Indian languages listed
  • International Day of Yoga (UN, 2015) — Indian culture flowing outward
  • GI tags and e-commerce reviving Banarasi weaves and Channapatna toys
  • Vernacular OTT content and pan-Indian cinema absorbing global formats
Keywords / terms

Terminology to weave into the answer

glocalizationcultural homogenisationhybridisationcommodification of cultureendangered languagessalad bowl model

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