Which one of the following best describes the term “greenwashing”?
Which one of the following best describes the term "greenwashing"?
- AConveying a false impression that a company's products are eco-friendly and environmentally sound
- BNon-inclusion of ecological/ environmental costs in the Annual Financial Statements of a country
- CIgnoring the disastrous ecological consequences while undertaking infrastructure development
- DMaking mandatory provisions for environmental costs in a government project/programme
Answer and explanation
Correct answer: A
The term "greenwashing" is best described as deceptively conveying a misleading impression that a company's products or practices are environmentally friendly.
Greenwashing is a marketing strategy where companies try to portray themselves as environmentally conscious, even if their actions don't necessarily reflect that commitment. It often involves using misleading language, imagery, or selective data to create a positive environmental image.

The goal is to gain a competitive advantage by appealing to consumers who are increasingly concerned about environmental issues.